With a network of connections, reaching out to prospective clients is much easier. If you don’t have connections with these prospects, see if they have any connections in common. LinkedIn has an introduction feature which means that one of your connections can introduce you to one of their connections.
Ever since its beginning, B2B marketer's have been trying to crack the code for B2B success. With all these millions of professionals in one place, surely there’s some way to open up the flood gates to lead.
Influencer marketing is a process in which you work with the influencer's in your vertical to promote your brand. In this module you will understand and practice how to identify the top influencer's in your vertical.
Linked In is an easy way to find talented individuals that fit what you are looking for. Plus, they should already have a resume or portfolio posted to their own LinkedIn that you can take a look at before interacting with them.
Linked In has its own analytics capabilities that show the impact of your content. Check how you rank against competitors, and optimize content accordingly. Quickly identify your target market, and write better target-specific content in the future.
What We Do
Use LinkedIn to market a business
Run advertisements. LinkedIn also has paid advertisements. If your company has the resources to spend on advertising, these can be an effective way to reach your target market.
Linked In Works
As you can see, Social media platforms aren't the best for generating B2B leads. However, of the fivr major platforms, Linked in is the most effective. Most B2Bs are using social media to get leads, as the research indicates.
We Use Linked In For
Since its inception, rather than being a platform for sharing innumerable pictures of meals and viral videos of baby monkeys, LinkedIn has been a distinctly professional sphere. It’s used as a tool for recruitment, brand promotion, business networking, and increasingly, a powerful platform for digital selling. By following a few simple tactics and easy-to-adopt approaches I’ve listed below, you will be able to make the most of your LinkedIn account, and harness that social presence to generate leads, drives sales and achieve ultimate digital selling success.